our empire

Our brands

CAPPELLO aims to bring delight to every experience. We promise to create an ideal flexible flavour and mood to complement your occasion, be it business or pleasure with FOOD, PASSION and PEOPLE at the centre of your experience.
BLACK is a unique hybrid restaurant that combines exquisite food with entertainment, featuring DJs on weekends. With several outlets in South Africa and neighboring countries, BLACK offers a world-class look and feel, as well as exceptional service. Our menu features a wide variety of mouth-watering dishes.
Fashionable garments for motivated and ambitious men. Bogart Man is for men that radiate success and always look polished, classy and sophisticated.
Nonna's is a family-run restaurant chain that offers authentic Italian cuisine with a modern twist. With locations in major shopping centers nationwide, our menu includes homemade pasta, square pizzas, and bread baked in-store, all made with fresh ingredients straight from Nonna's kitchen. We strive to create a safe and welcoming environment for all communities to enjoy the wholesome Italian meals we serve.

Who we are

about soft coffee

At Soft Coffee, we believe that every person who comes to do business with us becomes a part of our family. 

join us

interested in franchising with us?

We are a holdings company with a franchising program that allows entrepreneurs to join the family and run their own CAPPELLO, BLACK, Nonna’s, Cappino, or Strada. We work closely with our franchisees to ensure that they receive the support and resources they need to succeed, including site selection, store design, training, and marketing. With Soft Coffee’s proven business model and commitment to quality, becoming a franchisee is a great opportunity to be a part of a successful and supportive community.

Over 25 years ago, Soft Coffee began as a small restaurant with just four tables in an office park. Since then, it has grown exponentially with its anchor brand, CAPPELLO, leading the way, and now has over 100 stores across Southern Africa and beyond. Despite this growth, Soft Coffee remains committed to its mantra of ‘familiness,’ welcoming everyone, from suppliers to franchisees, as part of the family.

Why franchise with Soft Coffee?

Be part of the Soft Coffee family and legacy. Join us now with franchise opportunities available for CAPPELLO, BLACK, Nonna’s, Capinno, and Strada.

Franchise submission form

Fill out this form and one our team will contact you.