Welcome to Soft Coffee, a holdings company that has been serving Southern Africa and beyond for many years. Under our umbrella, we have:

At Soft Coffee, we believe that every person who comes to do business with us becomes a part of our family. Whether you are a landlord, supplier, franchisee, or staff member, you are welcomed into our community of individuals who share a passion for delivering quality products and services to our customers.

Our ethos is based on the belief that the family is the test of freedom. We believe that the family is the only thing that the free man makes for himself and by himself. This philosophy is reflected in everything we do, and it inspires us to create a warm and welcoming atmosphere in all of our stores and restaurants. Be part of the family.

We are committed to providing our customers with the highest level of service, and we achieve this by working closely with our staff members, franchisees, and suppliers to ensure that we are always delivering the best products and services possible. We are proud to have created a family atmosphere that extends beyond our staff and customers, and we look forward to welcoming you into the Soft Coffee family.